Out of the mountain of despair, a stone of hope.
Preetha Iyer
Freelance Producer (Advertising)
Freelance Executive Producer (Films & Series)
Freelance Producer / Executive Producer, filmmaker, dreamer & a go-getter.
About
Having worked in the industry for 16 years, I've developed a sound understanding of both sides - direction and production. Starting off my career as a Production Assistant, knowledge of production is my forte.
After gaining experience of how daily soaps function, I ventured into advertising and then started my stint as an Associate EP on feature films.
Being a DA to numerous directors, there has been a fine balance between understanding creatives and still managing it in tandem with production. The progression to becoming a Producer was inevitable. I started producing for Conversation Films, Elements, Boot Polissh & at Those Guys Productions as a Partner – Senior Producer, I have both the creative and production bone that helps manage projects from a very clear perspective.People who've worked with me in the industry vouch for my assiduous nature and 'making it happen' attitude. Achieving results when everyone else has given up on something gives me a high!
Taking on freelance projects as a Producer has not only been challenging but also a learning to understand the Director and their vision and making things work in the realm of the bigger picture. Having worked on The Immortal Ashwatthama as the Line Producer polished my people management skills and networking skills and opened up newer avenues. My experience of working with directors gives me an upper hand and an insight into understanding the nuances of film making, which in turn, helps me in making informed decisions in my role as a producer.
Projects
Swiggy, Jabong, Hyundai, Maruti, Volkswagen, Hero, ITC, Kellogg’s, Vivo, IPL Anthem, Kingfisher, Reckitt Benckiser, Baggit, Star Sports, J&J, Unilever, Somany, Ajio, Britannia, Wipro and more.
Work Link
Contact
iyerpreetha@gmail.com
preetha.films@gmail.com